In 2001, Eric So formed a company with his good friend Sam Lee, a famous actor in Hong Kong. They both shared a common growing background in Hong Kong's signature housing estates, where they got inspiration from their daily-life treasures n stories to create their figure series - "Estates".
Sam was the main character, others included neibours and workers living in the estates, and many other familiar faces were also turned into lively characters.
The Estates series not only brought out the core Hong Kong value - "love & care", but also neatly characterized the hard-working Hong Kong people who strived to climb along the rising economy. Vividly telling stories and keeping memories, the Estates had marked the beginning of "series creation" for designer toys at that time.